When Angelina Jolie founded the Education Partnership for Children of Conflict (EPCC) in 2006 together with Gene Sperling, it was expected that her celebrity status will be put to good use in matters pertaining to the creation of widened awareness for the existence and the cause of the charity. Of course, Jolie knew much better than to brazenly promote her personal causes lest they be interpreted as media hype but her involvement with EPCC has certainly created just the right exposure for the charity.
A case in point is the jewelry collection which Jolie and husband Brad Pitt created in cooperation with renowned London jeweler Asprey. The couple promoted their artistic and philanthropic venture simply through the reinforcement of the message of the charity they are supporting. There was no hard-sell, just reliance on the big potential in the creation of a successful project through three factors: the cause as provided by EPCC, excellent craftsmanship by Asprey, and the celebrity signature of approval by Brangelina.
The jewelry line called “The Protector” has for its basic design a coiling serpent. It was reportedly inspired by a serpent ring given to Jolie during her first pregnancy supposedly for her and her child’s protection. From then, it has become to symbolize a protector or a family guardian. This and the Russian culture were combined to produce the end result as seen through the symbolism and colors.
The Protector Collection is a collection of jewelry for both children and adults that includes bracelets, rings, earrings, pendants, and sterling silver baby gifts. It also includes the first men’s item- the Protector Black Diamond cufflinks executed in 18k white gold with black diamonds and emeralds. The designer cufflinks reportedly fetched the handsome price of $ 11,000. All proceeds from the sale of Protector pieces goes to EPCC to fund the education of child victims of war, conflict, and natural disasters. There are indeed many benefits of being a celebrity but none can be better than being able to use stardom to help people in need.