If any one knows how important image and aggressive advertisement is, it’s Hollywood. The good thing is that those in the industry are using this knowledge and experience on how to aggressively campaign to build awareness of something they deem important to let more people know about the need for a more affordable health care.
Hollywood organisations that are working hand in hand with AARP include Hollywood Radio & Television Society (HRTS), the Entertainment Industry Foundation (EIF) and the Motion Picture & Television Fund (MPTF).
AARP has long been an advocate of affordable health care and is involved actively in ensuring that people of all ages get to buy cheap insurance by allowing HMOs to use it’s name to sell its affordable packages. AARP’s health insurance sales are such a success that in fact they earn more from health insurance than from member dues.
Now with the “Divided We Fail” initiative of the AARP supported by the hollywood industry it hopes to be able to “galvanize the public into taking action”, which according to MPTF’s Foundation Chairman Jeffrey Katzenberg,” is the key first step to solving them [the health care problem].”
Hollywood stars that have joined them in helping spread the word include big names such as Ben Affleck, Garth Brooks, Dakota Fanning, Morgan Freeman, Eva Mendes, Joaquin Phoenix, Jeremy Piven and Reese Witherspoon.
Originally posted on May 29, 2008 @ 11:16 pm