Saving the Hollywood Sign

Posted by Jane in News, Places

Earlier this month the iconic Hollywood Sign was covered up for five days with red letters spelling out the phrase “SAVE the PEAK”. The sign was covered by the “Save Cahuenga Peak” campaign, whose aim is to keep the 138-acre tract of land located behind on the left of the Hollywood sign the way it is right now. The land is currently privately owned and is set to be developed so that the view will eventually be marred by mansions. In order to protect the land, the campaign has to raise a total of $12.5 million by April 14, 2010. The money will be used to purchase the land and so hopefully preserve the view.

Right now though it seems that the campaign is not taking off as well as they would want it too despite the support of celebs like Julia Louis-Dreyfus, Tippi Hedren, Aisha Tyler, and John Slattery. The Save Cahuenga Peak campaign site shows the online campaign progress at just $40,355, a mere 8 percent of their target $500,000. We can only hope for them that the celebs will be more receptive to the cause and start turning out their pockets in a hurry. With all the natural disasters happening all over the world today though and so much charity that needs attention most might feel that trying to save a sign, however iconic it is, should come second to giving to the more worthy causes. And with the economy you can expect that only those who have a really special connection with the Hollywood sign will be willing to spend money to save the sign.

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Comments (3)

3 Responses to “Saving the Hollywood Sign”

jbro on March 1, 2010 9:23 pm
Agreed. This is nothing more than a windfall profit grab by the land speculators that bought this property 8 years ago. They have made false threats for years that they will sell and develop the land, but have never gone through with it. Although they bought the property for $2.7 million, they have valued at $40M, $22M and now $12M hoping to get the city to buy it from them. The land is still considerably over valued, yet no one wants to play hardball or create just as much bad publicity for Fox River Financial Resources and Hollywood Hills, LLC. Paying extortion prices for this plot of land is just insane in this economy. Tom Labong has also been hording taxpayer money to assist in the purchase rather than pay for existing parks and community services. It’s time we play hard ball and have them sell for the real value. Otherwise, the next “vital” piece of land with just go up astronomically.
bart de lege on April 18, 2010 8:33 am
http://design-daily.com/2010/04/hollywood-un-der-lined/
Brenda Fason on July 1, 2010 2:28 am
I always wanted to visit hollywood and see the sign.but I lost my income and it is a economy disaster,I’m use to helping others now I put myself in debt and can’t get help.so I know I wont get to visit the sign ,I will be lucky if I have a Utilities next month and a home. Sincerely Brenda Fason,19 Mace Circle,Conway,AR 72032 California looks so pretty.