If everyone were to try to do his own little thing and contribute to saving the environment, then perhaps our world can stand a chance, don’t you think? The people of Hollywood – both stars and “common” people alike – are trying to help out in their own way. From the 8th of December to the 9th of December, the 2nd annual Hollywood Goes Green Summit is going to be held in Los Angeles. Naturally, this kind of event is slated to be very high profile and is already attracting a lot of attention. Marketwatch carries this press release:
iHollywood Forum, Inc. announced today that the second annual “Hollywood Goes Green” conference will be held this December 8-9, 2008 at the Hilton Universal in Los Angeles. The high profile conference, addressing environmental issues in entertainment and media, will host more than 40 speakers and exhibitors. The title sponsors are HP and General Motors.
On the second night, Dec. 9, this event will host the Roots and Shoots dinner with all proceeds to benefit The Organic Center and Healthy Child, Healthy World, both nonprofit associations respectively dedicated to raising awareness about the health benefits of organic food and farming andprotecting children from harmful chemical exposures through education and prevention strategies. The dinner will consist of organic food options featuring signature dishes by top organic chefs.
“While celebrities have long been environmental activists, studios and production companies have been cautious about adopting the green philosophy as it applies to their business operations,” saysZahava Stroud, President and Cofounder of iHollywood. “Today, during an economic slowdown, implementing sustainable solutions is a necessity within global entertainment business operations to improve profitability. Studios and broadcast networks are committing resources to reducing their carbon footprint across the board in entertainment production, distribution, and marketing.”
I am thrilled that even the bigwigs of the industry are now realizing the need to go green. If these people – whose exposure extends to the whole world – are able to set a good example, then things are looking up for Mother Earth!