You’ll probably be seeing and hearing that phrase a lot in the next weeks, even months, as it is the tag line for the new tourism campaign that the city of Angels has launched. On Friday last week, Los Angeles city officials kicked off a new tourism campaign that is aimed at boosting the economy and providing jobs.

You would think that this part of the world would not have a lack of tourists. Indeed, last year, they still had a record number of visitors. However, the economic troubles of the country – and hence the city – are far from over and the authorities are bracing themselves for the worst. As such, they have launched this campaign in an effort to attract more visitors.

Mind you, they have put a lot of money into this campaign – a whopping $2M worth! Initially, the campaign is geared at reaching Southern California residents who might want to take a trip to the city. Eventually, the campaign will be widened to target other places in the US as well as international markets.

Despite the money that Hollywood movies brings in – and they capitalize on Hollywood for tourist attractions, believe me – the city knows that tourism is the lifeblood of their economy. As such, $2M is but a small price to pay to entice people from all over the world to spend their money in the city.

That’s So LA is replacing the old campaign dubbed See My LA. It still features the most popular attractions in the city.

Anyone who has visited one of Madame Tussauds’ museums would know just how amazingly lifelike the exhibits are. And for those who just can’t get enough of their Hollywood stars, Madame Tussauds has something especially for them – the newest museum in its already vast line up.

This time, the museum is dedicated to the stars – the human kind, not the twinkly kind you see up in the night sky. The newest addition to Madame Tussauds’ museum is located right next to Grauman’s Chinese Theatre, near the Kodak Theatre. If you follow the Walk of Fame, you will go by the new museum, which opened on the 1st of this month.

There are 115 celebrities immortalized in wax, and guess what? This is no stuffy museum where visitors have to stay behind the red ropes! Those who go inside Madame Tussauds can literally rub shoulders with the wax figures.

To add to the whole experience, the stars do not come as stand alone figures. Some of them actually have props, which they are most known for. Tom Hanks, for example, sits on a bench as Forrest Gump did. You can even put on some the available habits around Whoopi Goldberg’s figure to join her in Sister Act. Needless to say, the possibilities for fun are endless in this museum.

Tickets are sold online and at the door. Online, you can buy Priority Access or Flexi Tickets, both for a 10 percent discount. What are you waiting for? It’s the perfect trip to end the summer.

Millions and millions of tourists have set foot on Hollywood and have roamed the streets to discover what this amazing city has to offer. Being one of the most popular tourist destinations in the world, it is no wonder that Hollywood is home to all sorts of establishments catering to all sorts of tastes and preferences. There is one thing that will always be sought after: that authentic Hollywood feel; and if you are looking for the real deal, then you should pay Musso & Frank Grill a visit.

This is not your run-of-the-mill restaurant which tries to emulate the Hollywood in everybody’s dream. It IS part of Hollywood’s rich and colorful history. Founded in the early 1900s, this establishment was the regular haunt of many personalities – from actors to literary figures. It changed ownership in 1926, and has continued to cater to locals and visitors alike. Recently, Musso & Frank has undergone some radical changes yet again. Jordan M. Jones, a descendant of the owners, took over the reins and implemented improvements while at the same time sticking to old traditions.

It used to be that the grill was best known for its martinis. Today, they have expanded their menu to include excellent wines and other drinks. They have also started playing music late at night, which was something “unknown” in the past. Once you put your foot inside the door, however, you will not be able to deny that Musso & Frank has something that all the other establishments in Hollywood may not have. Whatever you want to call it, you’ll definitely get that feeling at this Hollywood fixture.